My name is Mark Cridge and I'm the founder and Chief Executive of the advertising agency glue Isobar. I'm also Global Managing Director of the Isobar network of just over 2,200 people in 32 markets around the world.
This is my personal blog and whilst it doesn’t necessarily reflect the views of glue or Isobar, it is a place for me to be part of the conversation, for me to formulate my arguments and general views on the world – getting feedback, trying out different approaches and learning as I go along. So feedback and comments are very welcome!
The theme running through the blog as you may have guessed is that basically we’re in a period of immense change, and in any period of great change those who can find ways through the mess, can become very successful. Hence why it’s called ‘Muck and Brass’ from the Yorkshire phrase, ‘Where there’s muck, there’s brass’.
I’m also particularly interested in the clash between advertising, persuasion, capitalism and its potential or not to come to terms with the inherent un-sustainability of our current growth driven way of life.
I’ve worked in digital since 1994 when I left the world of architecture realising that it just wasn’t my cup of tea. After stints as an art director at agencies in Birmingham and London, I founded glue Isobar in 1999; the UK’s original digital advertising agency.
Now with over 150 people in London, our work has evolved to encompass all forms of digital and traditional creative for clients including; adidas, Nokia, Bacardi, Kellogg's, The Green Party and Toyota.
I’m a regular speaker at industry events and member of awards juries including the Titanium & Integrated jury at Cannes, chair of the D&AD Integrated jury and chair of the Asian Advertising Awards.
Way back in 2000 I was cited by Campaign Magazine as a ‘Face to Watch’, an have since featured in the FT Creative Business 50, was Campaign’s first Digital Achiever of the Year and was hilariously even once voted as the most influential person in new media by my peers in New Media Age. I was also recently awarded the status of Fellow of the IPA.
glue Isobar are currently Campaign’s Digital Agency of the year and to their great pride secured a place in the Sunday Times’ Top 100 Small Companies To Work For, for the third time.